Our mission
I wanted to create a brand that respects women,
nature and which highlights the African continent.
Alexandra Legai
I wanted to create a brand that respects women,
nature and which highlights the African continent.
Alexandra Legai
Once upon a Lakroz...
Inspired by her travels, Lakroz comes straight from the heart of founder Alexandra Legai. Local traditions, cultures and riches have shaped people’s way of life and the way they consume natural assets. That’s why she created a brand that respects both women and nature, and promotes the very best that Africa has to offer, everything she holds dearest.
The name Lakroz was inspired by her first voyage across Senegal, when she visited Lake Retba. This salt lake actually changes color according to sun and wind, changing from deep ochre to warm pink, earning it the name the Lac Rose – in French, the pink lake.
Enhancing the natural beauty of every woman
Lakroz’s founder, Alexandra Legai, wanted to create an authentic brand that would take customers on a voyage of discovery and help get to know more about the continent of Africa. The brand is the marriage of two cultures to foster thoughtful, fair, responsible production and consumption.
Our mission is to take you on that journey through our natural cosmetics and skin care products, developed using little-known, but remarkably effective natural ingredients. It’s our way to help you discover a continent, and countries each with its own rich cultures, and to let you see them in a new light. It’s also a way to share our ethical values of sustainability and environmental responsibility throughout our production process.
From harvest to the moment the product arrives at your door, we are constantly striving to ensure respect for our planet and each and every person involved. We bring together the riches of Africa with French savoir-faire to create an alliance that reflects our values.
Finally, our raison d’etre is to bring out the very best in each and every woman, each skin type and each coloring to let your natural beauty shine through in the gentlest way possible, all in a moment you can savor. We’re proud to offer a complete beauty ritual that takes you on a journey to your own private moment of wellness, of discovery. We also want to let women who care about themselves and responsible consumption take care of their skin with natural, effective beauty products formulated with great care.
Inspired by her travels, Lakroz comes straight from the heart of founder Alexandra Legai. Local traditions, cultures and riches have shaped people’s way of life and the way they consume natural assets. That’s why she created a brand that respects both women and nature, and promotes the very best that Africa has to offer, everything she holds dearest.
The name Lakroz was inspired by her first voyage across Senegal, when she visited Lake Retba. This salt lake actually changes color according to sun and wind, changing from deep ochre to warm pink, earning it the name the Lac Rose – in French, the pink lake.
Enhancing the natural beauty of every woman
Lakroz’s founder, Alexandra Legai, wanted to create an authentic brand that would take customers on a voyage of discovery and help get to know more about the continent of Africa. The brand is the marriage of two cultures to foster thoughtful, fair, responsible production and consumption.
Our mission is to take you on that journey through our natural cosmetics and skin care products, developed using little-known, but remarkably effective natural ingredients. It’s our way to help you discover a continent, and countries each with its own rich cultures, and to let you see them in a new light. It’s also a way to share our ethical values of sustainability and environmental responsibility throughout our production process.
From harvest to the moment the product arrives at your door, we are constantly striving to ensure respect for our planet and each and every person involved. We bring together the riches of Africa with French savoir-faire to create an alliance that reflects our values.
Finally, our raison d’etre is to bring out the very best in each and every woman, each skin type and each coloring to let your natural beauty shine through in the gentlest way possible, all in a moment you can savor. We’re proud to offer a complete beauty ritual that takes you on a journey to your own private moment of wellness, of discovery. We also want to let women who care about themselves and responsible consumption take care of their skin with natural, effective beauty products formulated with great care.
